It depends on how you feel about tracking: 23snaps declares data used to track you. The sensitive items are sensitive info, financial info, location and user content. In total the label lists 9 data types; 51% of private photo apps we checked declare tracking.
23snaps privacy in one look
- 1Collects nothing
- 2Not linked
- 3Linked
- 4Tracks you
Built only from the developer's App Store label. It describes disclosure, not tested behaviour.
23snaps' developer reports using usage data to track you across other companies' apps and websites.
Did 23snaps ask for something?
Pick the permission prompt you saw. We compare it with what 23snaps' developer declared.
23snaps lists Location on its label, linked to you. Choose While Using and turn off Precise Location if the feature works without it.
23snaps lists User Content on its label, linked to you. Choose Limited Access and pick only the photos you want to share.
Contacts is not on 23snaps' label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
23snaps declares data used to track you, so expect the “Allow to track?” prompt. Tap Ask App Not to Track; the app must keep working without it.
Health & Fitness is not on 23snaps' label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
A permission is what the app can reach on your iPhone; the label is what the developer says leaves it. They answer different questions.
What 23snaps collects, explained
| Data type | What it covers | Where to limit it |
|---|---|---|
| Sensitive InfoSensitiveLinked to you | Racial or ethnic data, sexual orientation, pregnancy, disability, beliefs, union membership, genetic or biometric data. | Share only what the app needs and check whether the label lists this data as linked to you. |
| Financial InfoSensitiveNot linked to you | Card numbers, bank details, credit scores, salary, income, assets or debts. | Pay with Apple Pay where offered so the app never sees your card number, and turn on the app's own login lock. |
| LocationSensitiveLinked to you | Where your phone is, either precisely (street level) or approximately (city or area). | Settings › Privacy & Security › Location Services: choose Never or While Using, and turn off Precise Location if the app does not need it. |
| User ContentSensitiveLinked to you | Messages, photos, videos, audio recordings, documents and support chats you create or upload. | Settings › Privacy & Security › Photos: choose Limited Access or None; review Microphone and Files access too. |
| Contact InfoLinked to you | Your name, email address, phone number or postal address. | Use Sign in with Apple with Hide My Email where offered, and check the app's account and marketing preferences. |
| PurchasesLinked to you | What you have bought or tend to buy. | Review in-app marketing settings; subscriptions are listed in Settings › [your name] › Subscriptions. |
| IdentifiersLinked to you | An account ID, screen name, customer number or a device-level ID such as the advertising identifier. | Settings › Privacy & Security › Tracking: turn off Allow Apps to Request to Track, or tap Ask App Not to Track when prompted. |
| Usage DataUsed to track youLinked to you | What you tap, open and view inside the app, plus which ads you have seen. | There is no single iOS switch. Look for an analytics or personalised-ads toggle in the app's own settings. |
| DiagnosticsLinked to you | Crash logs, launch times, hang rates and energy use. | Settings › Privacy & Security › Analytics & Improvements › Share With App Developers controls what Apple passes on; the app's own crash reporting is separate. |
What 23snaps' label means for you
23snaps' label has 1 type under “Data Used to Track You”, 8 types under “Data Linked to You”, 1 type under “Data Not Linked to You”. A data type can appear in more than one section when it is used for different purposes — for example, identifiers used for both analytics and advertising.
Tracking is the declaration that most separates apps. It means usage data from 23snaps can be combined with data from other companies to target or measure ads, or shared with data brokers. On iOS 14.5 and later, the app must ask your permission before tracking you through the advertising identifier; answering “Ask App Not to Track” blocks that identifier and tells the developer you have declined.
The items that deserve the most attention are sensitive info, financial info, location and user content. These are the categories data-protection laws treat as special. Few apps need them.
Private-photo apps promise to keep pictures out of your main library. The label shows what leaves the phone; it cannot show whether the hiding is a real lock or just a separate folder. Check whether the app needs full Photos access or works with selected photos, and whether hidden items still appear in iCloud Photos.
Among the 85 private photo apps in our snapshot with a label, 51% declare tracking, 61% collect data linked to you and 18% say they collect nothing. 23snaps lists 9 data types, more than the average of 3.1 for this group.
Lifestyle apps cover family, home and personal organisation, and often combine location, contacts and photos in one place.
Settings to check for 23snaps
- 1
Tracking
Settings › Privacy & Security › Tracking. If “Allow Apps to Request to Track” is off, apps cannot ask, and they are told to treat you as having declined. You can also turn it off for this app alone.
- 2
Location
Settings › Privacy & Security › Location Services › 23snaps. Choose While Using or Never, and switch off Precise Location if a city-level answer is enough.
- 3
Photos
Settings › Privacy & Security › Photos. Limited Access lets you pick exactly which pictures the app can see; Add Photos Only lets it save without reading your library.
- 4
Sign-in
When creating an account, Sign in with Apple can give the app a relay address from Hide My Email instead of your real one.
- 5
Lock the app
On iOS 18 and later, touch and hold the icon and choose Require Face ID. Anyone who picks up your unlocked phone then needs your face, fingerprint or passcode to open it.
- 6
Notifications
Settings › Notifications › 23snaps › Show Previews: When Unlocked keeps message and account details off the Lock Screen.
Does 23snaps track you?
Usage data. Apple defines tracking as linking data from this app with data from other companies' apps, websites or offline sources for targeted advertising or ad measurement, or sharing it with a data broker.
Lock 23snaps behind Face ID
- Find 23snaps on your Home Screen or in App Library.
- Touch and hold the icon until the quick-actions menu opens.
- Tap Require Face ID (or Require Touch ID / Require Passcode, depending on your iPhone).
- Tap Require Face ID again to confirm. 23snaps now asks for authentication every time it opens.
The lock is an iPhone feature, so it works whether or not 23snaps has a passcode of its own. It does not change what the app sends to its developer.
About 23snaps
| Developer | 23 SNAPS LIMITED |
| App Store category | Lifestyle (also Social Networking) |
| Latest version | 9.4.3, released October 2026 |
| First released | May 2012 |
| Requires | iOS 15.1 or later |
| Size | 66 MB |
| Age rating | 4+ |
| Languages | 1 (EN) |
| Bundle ID | com.23snaps.23snaps |
The current version shipped in October 2026, so the app is actively maintained and its label is likely current. Labels are updated by developers when practices change.
What the label cannot tell you
- A label is self-reported. Apple publishes the developer's answers and can reject apps that misrepresent them, but it does not independently verify what 23snaps sends.
- It does not say where data is stored, how long it is kept, whether it is encrypted, or which companies receive it. The privacy policy covers those points.
- Optional data counts: if a feature lets you add something (a profile photo, a phone number), the type is listed even if you never use the feature.
- Data handled only on your iPhone is not 'collected', so a no-collection label is compatible with an app that reads your files locally.
- Third-party sign-in, payment processors and SDKs are supposed to be included, but a label can lag behind a new version.
The question to ask 23snaps' developer: Are my pictures stored only on this phone, or uploaded?
23snaps vs similar private photo apps
- 23snaps (this app)
- Waldo
- Sup
- MakeMyMovie-Movie maker
- Photo Gallery Private Vault
Fewer types is not automatically safer: a cloud backup app has to collect your files to work. Compare like with like.
Look up any of our apps in seconds, or put two labels side by side.
Apps similar to 23snaps
All private photo apps → Who tracks you? A–Z → Apps that collect sensitive info → Privacy label decoder →
Your 23snaps privacy checklist
Done. You have applied every control the label points to.
True or false?
- Right.Not quite.
True: it lists usage data under Data Used to Track You.
- Right.Not quite.
Labels are self-reported by developers. Apple can reject or remove apps that misrepresent practices, but it does not audit each label.
- Right.Not quite.
True: Sensitive Info appears on its label.
- Right.Not quite.
It is collected and sent; the developer says it is de-identified rather than tied to your account or device.
- Right.Not quite.
Apple's rules require apps to work the same whether or not you allow tracking.
23snaps privacy FAQ
Is 23snaps safe to use?
Does 23snaps track you?
What data does 23snaps collect?
Who makes 23snaps?
Can I lock 23snaps with Face ID?
How does 23snaps compare with other private photo apps?
Are my pictures stored only on this phone, or uploaded?
How do I delete my data from 23snaps?
For photos and documents you choose to keep apart from your main library, see VaultForYou.