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Data type · 28% of apps

Apps that collect User Content

Messages, photos, videos, audio recordings, documents and support chats you create or upload. This is the content you actually care about. Where it is stored, who can read it and how it is backed up matters more than any other line on the label.

Includes
  • Emails or texts
  • Photos or videos
  • Audio
  • Gameplay content
  • Customer support
  • Other user content
Where to limit it on iPhone

Settings › Privacy & Security › Photos: choose Limited Access or None; review Microphone and Files access too.

Used to track you
21
Linked to you
837
Not linked to you
415

By category

User Content — used to track you (21)

Apple defines tracking as linking data from this app with data from other companies' apps, websites or offline sources for targeted advertising or ad measurement, or sharing it with a data broker.

User Content — linked to you (837)

Collected and tied to your identity, for example through your account, your device or other details that identify you. Showing the first 90; browse a category for the rest.

User Content — not linked to you (415)

Collected, but the developer says it is de-identified or anonymised and not tied back to you. Showing the first 90; browse a category for the rest.

FAQ

What counts as User Content on a privacy label?
Messages, photos, videos, audio recordings, documents and support chats you create or upload. Apple's sub-types are: Emails or texts, Photos or videos, Audio, Gameplay content, Customer support, Other user content.
How many iPhone apps collect User Content?
1,188 of the 4,289 apps with a label in our snapshot (28%). 21 of them use it to track you.
How do I limit User Content on iPhone?
Settings › Privacy & Security › Photos: choose Limited Access or None; review Microphone and Files access too.
Why does User Content matter?
This is the content you actually care about. Where it is stored, who can read it and how it is backed up matters more than any other line on the label.

Other data types: Identifiers · Usage Data · Diagnostics · Contact Info · Location · Purchases · Financial Info · Contacts · Other Data · Health & Fitness · Search History · Sensitive Info · Browsing History · Surroundings · Body

Facts on this page come from Apple App Store privacy labels, as reported by the developer. Checked November 2026. How we collect data · Report a correction