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Data type · 57% of apps

Apps that collect Usage Data

What you tap, open and view inside the app, plus which ads you have seen. Product analytics show developers which features are used. The same records can also feed advertising when an app declares tracking.

Includes
  • Product interaction
  • Advertising data
  • Other usage data
Where to limit it on iPhone

There is no single iOS switch. Look for an analytics or personalised-ads toggle in the app's own settings.

Used to track you
881
Linked to you
1,025
Not linked to you
1,548

By category

Usage Data — used to track you (881)

Apple defines tracking as linking data from this app with data from other companies' apps, websites or offline sources for targeted advertising or ad measurement, or sharing it with a data broker. Showing the first 90; browse a category for the rest.

Usage Data — linked to you (1,025)

Collected and tied to your identity, for example through your account, your device or other details that identify you. Showing the first 90; browse a category for the rest.

Usage Data — not linked to you (1,548)

Collected, but the developer says it is de-identified or anonymised and not tied back to you. Showing the first 90; browse a category for the rest.

FAQ

What counts as Usage Data on a privacy label?
What you tap, open and view inside the app, plus which ads you have seen. Apple's sub-types are: Product interaction, Advertising data, Other usage data.
How many iPhone apps collect Usage Data?
2,444 of the 4,289 apps with a label in our snapshot (57%). 881 of them use it to track you.
How do I limit Usage Data on iPhone?
There is no single iOS switch. Look for an analytics or personalised-ads toggle in the app's own settings.
Why does Usage Data matter?
Product analytics show developers which features are used. The same records can also feed advertising when an app declares tracking.

Other data types: Identifiers · Diagnostics · Contact Info · User Content · Location · Purchases · Financial Info · Contacts · Other Data · Health & Fitness · Search History · Sensitive Info · Browsing History · Surroundings · Body

Facts on this page come from Apple App Store privacy labels, as reported by the developer. Checked November 2026. How we collect data · Report a correction