It depends on how you feel about tracking: Roku Smart Home declares data used to track you. The sensitive items are location and user content. In total the label lists 6 data types; 40% of security camera apps we checked declare tracking.
Roku Smart Home privacy in one look
- 1Collects nothing
- 2Not linked
- 3Linked
- 4Tracks you
Built only from the developer's App Store label. It describes disclosure, not tested behaviour.
Roku Smart Home's developer reports using contact info, identifiers to track you across other companies' apps and websites.
Did Roku Smart Home ask for something?
Pick the permission prompt you saw. We compare it with what Roku Smart Home's developer declared.
Roku Smart Home lists Location on its label. Choose While Using and turn off Precise Location if the feature works without it.
Roku Smart Home lists User Content on its label, linked to you. Choose Limited Access and pick only the photos you want to share.
Contacts is not on Roku Smart Home's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
Roku Smart Home declares data used to track you, so expect the “Allow to track?” prompt. Tap Ask App Not to Track; the app must keep working without it.
Health & Fitness is not on Roku Smart Home's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
A permission is what the app can reach on your iPhone; the label is what the developer says leaves it. They answer different questions.
What Roku Smart Home collects, explained
| Data type | What it covers | Where to limit it |
|---|---|---|
| LocationSensitiveNot linked to you | Where your phone is, either precisely (street level) or approximately (city or area). | Settings › Privacy & Security › Location Services: choose Never or While Using, and turn off Precise Location if the app does not need it. |
| User ContentSensitiveLinked to you | Messages, photos, videos, audio recordings, documents and support chats you create or upload. | Settings › Privacy & Security › Photos: choose Limited Access or None; review Microphone and Files access too. |
| Contact InfoUsed to track youLinked to you | Your name, email address, phone number or postal address. | Use Sign in with Apple with Hide My Email where offered, and check the app's account and marketing preferences. |
| IdentifiersUsed to track youLinked to you | An account ID, screen name, customer number or a device-level ID such as the advertising identifier. | Settings › Privacy & Security › Tracking: turn off Allow Apps to Request to Track, or tap Ask App Not to Track when prompted. |
| Usage DataNot linked to you | What you tap, open and view inside the app, plus which ads you have seen. | There is no single iOS switch. Look for an analytics or personalised-ads toggle in the app's own settings. |
| DiagnosticsNot linked to you | Crash logs, launch times, hang rates and energy use. | Settings › Privacy & Security › Analytics & Improvements › Share With App Developers controls what Apple passes on; the app's own crash reporting is separate. |
What Roku Smart Home's label means for you
Roku Smart Home's label has 2 types under “Data Used to Track You”, 3 types under “Data Linked to You”, 3 types under “Data Not Linked to You”. A data type can appear in more than one section when it is used for different purposes — for example, identifiers used for both analytics and advertising.
Tracking is the declaration that most separates apps. It means contact info, identifiers from Roku Smart Home can be combined with data from other companies to target or measure ads, or shared with data brokers. On iOS 14.5 and later, the app must ask your permission before tracking you through the advertising identifier; answering “Ask App Not to Track” blocks that identifier and tells the developer you have declined.
The items that deserve the most attention are location and user content. Location history reveals home, work and routines. Precise location deserves the most scrutiny.
Security camera apps stream video from inside and around your home. Cloud recording, sharing with household members and law-enforcement request policies all matter. Turn on two-factor authentication for the camera account and review who has shared access.
Among the 164 security camera apps in our snapshot with a label, 40% declare tracking, 66% collect data linked to you and 17% say they collect nothing. Roku Smart Home lists 6 data types, more than the average of 3.1 for this group.
Lifestyle apps cover family, home and personal organisation, and often combine location, contacts and photos in one place.
Settings to check for Roku Smart Home
- 1
Tracking
Settings › Privacy & Security › Tracking. If “Allow Apps to Request to Track” is off, apps cannot ask, and they are told to treat you as having declined. You can also turn it off for this app alone.
- 2
Location
Settings › Privacy & Security › Location Services › Roku Smart Home. Choose While Using or Never, and switch off Precise Location if a city-level answer is enough.
- 3
Photos
Settings › Privacy & Security › Photos. Limited Access lets you pick exactly which pictures the app can see; Add Photos Only lets it save without reading your library.
- 4
Microphone & camera
Settings › Privacy & Security › Microphone and Camera. The orange and green dots in the status bar show when either is in use.
- 5
Sign-in
When creating an account, Sign in with Apple can give the app a relay address from Hide My Email instead of your real one.
- 6
Lock the app
On iOS 18 and later, touch and hold the icon and choose Require Face ID. Anyone who picks up your unlocked phone then needs your face, fingerprint or passcode to open it.
Does Roku Smart Home track you?
Contact info and identifiers. Apple defines tracking as linking data from this app with data from other companies' apps, websites or offline sources for targeted advertising or ad measurement, or sharing it with a data broker.
Does Roku Smart Home track you? Full answer and how to stop it →
Lock Roku Smart Home behind Face ID
- Find Roku Smart Home on your Home Screen or in App Library.
- Touch and hold the icon until the quick-actions menu opens.
- Tap Require Face ID (or Require Touch ID / Require Passcode, depending on your iPhone).
- Tap Require Face ID again to confirm. Roku Smart Home now asks for authentication every time it opens.
The lock is an iPhone feature, so it works whether or not Roku Smart Home has a passcode of its own. It does not change what the app sends to its developer.
About Roku Smart Home
| Developer | ROKU INC |
| App Store category | Lifestyle (also Utilities) |
| Latest version | 3.7.1, released July 2026 |
| First released | October 2022 |
| Requires | iOS 16.0 or later |
| Size | 264 MB |
| Age rating | 4+ |
| Languages | 1 (EN) |
| Bundle ID | com.roku.ios.rokuhome |
The current version shipped in July 2026. That is recent enough that the label should reflect current practices, but check the App Store page again before relying on it.
What the label cannot tell you
- A label is self-reported. Apple publishes the developer's answers and can reject apps that misrepresent them, but it does not independently verify what Roku Smart Home sends.
- It does not say where data is stored, how long it is kept, whether it is encrypted, or which companies receive it. The privacy policy covers those points.
- Optional data counts: if a feature lets you add something (a profile photo, a phone number), the type is listed even if you never use the feature.
- Data handled only on your iPhone is not 'collected', so a no-collection label is compatible with an app that reads your files locally.
- Third-party sign-in, payment processors and SDKs are supposed to be included, but a label can lag behind a new version.
The question to ask Roku Smart Home's developer: Who can view my camera footage, and is it end-to-end encrypted?
Roku Smart Home vs similar security camera apps
- SimpliSafe Home Security App
- Roku Smart Home (this app)
- AI Security Camera & Viewer
- iCSee
- Camera
- UniFi Protect
- blurams
- CamViewer
Fewer types is not automatically safer: a cloud backup app has to collect your files to work. Compare like with like.
Look up any of our apps in seconds, or put two labels side by side.
Apps similar to Roku Smart Home
All security camera apps → Who tracks you? A–Z → Apps that collect location → Privacy label decoder →
Your Roku Smart Home privacy checklist
Done. You have applied every control the label points to.
True or false?
- Right.Not quite.
True: it lists contact info and identifiers under Data Used to Track You.
- Right.Not quite.
Labels are self-reported by developers. Apple can reject or remove apps that misrepresent practices, but it does not audit each label.
- Right.Not quite.
True: Location appears on its label, in the Not Linked to You section.
- Right.Not quite.
It is collected and sent; the developer says it is de-identified rather than tied to your account or device.
- Right.Not quite.
Apple's rules require apps to work the same whether or not you allow tracking.